top of page
download.png

Toiletries & Beauty 2021-2022

The Fushion Collection

TOILETRIES AND BEAUTY

download (1).png
Screenshot 2022-02-07 at 16.34.10.png

A range of 3 fragrances, Violet & Bergamot, Raspberry & Orange Blossom, Rose & Cassis- each designed for a different you everyday.

The pale pink range : Violet & Bergamot is sweet and pretty and nods back to a classical Ted Baker Design in both scent and print

The bright fuschia range: Raspberry & Orange Blossom is delightfully punchy and fruity. Bringing the new world of Ted Baker into the light.

The black range: Rose & Cassis is opulent and rich, designed with an animal print to bring out the wild side.

Put plainly? It was about time a Ted Baker collection of products arrived to turn your bathing routine into a beautifying ritual.

Designed for the refined, this exclusive-to-Boots collection of scintillating signature scents and luxurious bathing products carefully considers every detail with an unswerving focus on quality, premium packaging inspired by the fashion house’s latest collections, and expertly-blended scents infused with the daring finesse and irreverent sense of humour that has built the brand into an iconic British institution.

For a final scented touch.

The result? An experience unlike any other. An elevation as unique as you. And a bit more of the unexpected, now conveniently sustainably packaged for your every day.

Toiletries & Beauty 2023-2024

The New Collection 

Within our Boots ranges, I have been keen to reflect the brands USP throughout all product focusing on authentic and where possible British ingredients to nod back to the Global British Lifestyle brand that Ted Baker evokes. I have overhauled all product to be more sustainable from its ingredients to the packaging whilst remaining true to creating a fashion product that appeals to the consumer. Within one year we had ensured all secondary packaging was recyclable and by 2023 all the primary packaging will also be sustainable. I am currently also redoing all the toiletries product formulations to put emphasis on well-being- a key trend in the industry right now for launch in 2023.  By focusing on the ingredients and shifting the focus from exterior aesthetically pleasing design only to having an authentic product that can stand up in the marketplace but still in a fashionable aesthetic bottle!

Please see brief below for our starting point on this range. 

bottom of page